In a family business, it’s not just about running the company — it’s about protecting relationships too.
That’s why ownership alignment is so important. It’s all about making sure everyone shares the same vision for both the business and the family. When you’re aligned, it’s easier to make decisions, avoid tension, and move forward together — with clarity and trust.

Need help getting everyone on the same page? We’re here to help — let’s chat.

How Our Expertise Unlocks Your Potential

Family businesses face some tough conversations — and we’re here to help you through them.
From planning for the next generation to aligning on tax strategies, family governance, and resolving conflicts, we help bring clarity to complex dynamics. With a focus on ownership alignment, we make sure everyone’s on the same page — so your business and your family can move forward together. We don’t just look at the numbers — we get to know your values, your vision, and what matters most.

Trevor McCandless

CEO, CPA, MTax

Susan Borkowski

CPA PLLC

Thor Conklin

BBA

Katherine Harrington

CPA, MAFM

Danielle Palmer

BBA

To help you resolve these issues, we focus on the following key components:

A Unified Vision

It’s important to align your family values and aspirations with the strategic direction of your business. But to do so, you need to define what the family collectively wants the business to achieve. 

Shared Goals

This refers to balancing your family’s personal goals with business objectives. That way, your family members understand how their individual aspirations fit into the broader picture.

Clear Roles and Responsibilities

Ownership alignment starts with clarity — about roles, rights, and responsibilities.
Not every family member needs to work in the business, but they should all understand where they stand. When ownership roles and decision-making structures are clearly defined, you can prevent misunderstandings, reduce conflict, and protect both the business and the family relationships behind it.

Communication and Transparency

Regular and open dialogue can help you manage expectations, resolve conflicts, and build trust. The best way to do this is through family councils, shareholder meetings, or advisory boards to facilitate ongoing communication.

Formal Agreements

By establishing policies, like shareholder agreements or family constitutions, you can set up a framework for decision-making and ensure that everyone adheres to your shared principles.

Our Approach

  • Visioning Session: Engage key family members and leaders to define goals, legacy aspirations, and pain points.
  • Alignment Assessment: Evaluate alignment between family values, individual goals, and business objectives.
  • Outcome: Clarify the family’s values, vision, and succession needs.
  • Family Enterprise Analysis: Conduct SWOT and organizational assessments for unique family business insights.
  • Vision & Values: Define core values, mission, and a 5–10 year vision across generations.
  • Outcome: Establish a clear understanding of current state, aspirations, and challenges.
  • Readiness Assessment: Evaluate next-gen leadership potential and alignment with long-term vision.
  • Custom Development Plans: Design tailored mentorship and training for skill-building and governance.
  • Engagement Proposal: Customized plan for succession planning and leadership development.
  • Outcome: Create a clear roadmap for next-gen leadership development.
  • Governance Frameworks: Set up family councils, advisory boards, and defined roles.
  •  Actionable Roadmap: Outline milestones, scorecards, and structured communication strategies.
  • Outcome: Build a governance framework ensuring continuity and accountability.
  • Regular Check-Ins: Host routine meetings to review progress and address evolving needs.
  • Guided L10 Meetings™: Drive alignment and ensure consistent progress.
  • Outcome: Foster growth, strong leadership, and lasting family harmony.
  •